Irrespective of whether you are in the service or manufacturing industry, social media can help you to reach out to people from different parts of the world. Emerging brands as well as those who have been in existence for a long time are diving into the social media wave and are already enjoying the benefits that come with its packages. Twitter is among the most popular platforms that appeal to those who want to keep their messages short but detailed. Use of bots is making Twitter campaigns more effective. The following are simple tips on how to supplement Twitter automation and have successful campaigns
- Never compromise on the quality of your content
The best way to attract new followers to your account is by creating content that keeps them glued to your posts. You may be having the best bots for attracting new followers, but if your content is mediocre, be assured that engagement level will be low. Ensure that your posts are free of grammatical errors and also ensure that your graphics are in the right dimensions. Upload images and videos that are clear and ensure that the content adds value to the followers.
- Involve influencers in your campaigns
If you intend to reach many Twitter users or even increase followers on your account, then contacting an influencer is a wise decision. These are the kind of people who have hundreds of thousands of followers and you are thus assured that mentioning or having a featured post from them will reach many Twitter users. Do some basic research and determine the most influential personalities in your niche and design a pitch that will make them interested. Influencers can be celebrities, entertainers or anyone else with a huge following on Twitter as well as other platforms.
- Develop a unique tone
If you are a business owner, you may have noted that hundreds of your competitors are as well active on social media. What will make them prefer your posts and products over those of the competitors? You should come up with a tone that makes it easy to tie certain posts with your brands. It can be the way you phrase your words or unique hashtags that you use on all your posts.
Automating activities such as liking posts, getting new followers and engaging customers should be supplemented by the above activities. Medium.com has some of the best bots that you can use on your campaigns.